Franck Bouis hails from a renowned perfume-making family in Grasse, France. After witnessing the magnificent scenery of Xianrenjing Cliff in Pingtan with his own eyes, he leveraged century-old inherited craftsmanship to translate the mighty momentum of surging waves rushing into the deep cliff, damp mist and coolness of reefs into the ethereal yet powerful fragrance named Immortal Cool Spring.